Translate Mission and Vision Statements into a Comprehensive Set of Objectives Using Balanced Scorecard


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balanced_score_cardBalanced Scorecard

A Balanced Scorecard defines an organization’s performance and measures whether management is achieving desired results.

The Balanced Scorecard translates Mission and Vision Statements into a comprehensive set of objectives and performance measures that can be quantified and appraised. These measures typically include the following categories of performance:

  • Financial performance (revenues, earnings, return on capital, cash flow)
  • Customer value performance (market share, customer satisfaction measures, customer loyalty)
  • Internal business process performance (productivity rates, quality measures, timeliness)
  • Innovation performance (percentage of revenue from new products, employee suggestions, rate of improvement index)
  • Employee performance (morale, knowledge, turnover, use of best demonstrated practices)

Let's see if Balanced Scorecard tool will offer the best solution to your current need.


Would you like to clarify or update a business’s strategy?

Would you like to link strategic objectives to long-term targets and annual budgets?

Do you want to track the key elements of the business strategy?

Would you like to incorporate strategic objectives into resource allocation processes?

Are you interested in facilitating organizational change?

Would you like to compare performance of geographically diverse business units?

Do you want to increase company-wide understanding of the corporate vision and strategy?

See Our Recommended Approach Based on Your Needs

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