Do You Need to Redefine Your Mission and Vision Statements?


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red white puzzleMission and Vision Statement

A Mission Statement defines the company’s business, its objectives and its approach to reach those objectives. A Vision Statement describes the desired future position of the company. Elements of Mission and Vision Statements are often combined to provide a statement of the company’s purposes, goals and values. However, sometimes the two terms are used interchangeably.

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Would you like to guide management’s thinking on strategic issues, especially during times of significant change?

Do you need help in defining performance standards?

Are you looking for ways to inspire employees to work more productively by providing focus and common goals?

Do you need a tool that will help in guiding employee decision making?

Do you need help to establish a framework for ethical behavior?

Are you interested in enlisting external support?

Would you want to create closer linkages and better communication with customers, suppliers and alliance partners?

Are you interested in serving as a public relations tool?

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